Gold Emotion Australia was launched in September 2019, after founder and owner Ema Cregeen partnered with Gold Emotion in France and introduced the concept of their 24k gold products to Australia. JC Rousseau, the founder of Gold Emotion, has been creating these unique products and designs since 2005 and has produced exclusive bottles for many celebrities. He has developed unique techniques for gilding models, pools, private jets and even a Formula 1 car, and he's also realised the first car in the world covered entirely in gold leaf.

Following the creative steps of JC, Ema developed and launched the first Australian-made product in November 2020. Pure Gold Gin was created during the months’ long lockdown in Melbourne and is the start of an exciting 24k gold spirit range in Australia. Ema’s love for events, food and beverages, paired with her passion for creative business, has opened endless opportunities to grow this exclusive concept with 24K gold in the Australian market. Ema has always believed that even the smallest moments in life should be celebrated to the full, lived a little extra. This can certainly be seen in her passion for the company.

“Gold is unalterable, non-oxidizing, it is the perfect metal. Its only limit is our imagination.” Jean-Christophe


Gold Emotion Australia was founded based on the core principals of Quality & Integrity, Creativity and Uniqueness. Our products will always be of the highest quality and made with integrity. We use only the finest ingredients and ensure our environmental impact is minimal. Creativity is crucial when operating in a highly competitive, global environment. It is what fuels big ideas and creates a stimulative environment that inspires and challenges everyone involved. Uniqueness motivates us never to stop creating. We pride ourselves in being the market leader in creating and producing our exclusive 24K gold products. Gold Emotion know-how of engraving and gilding is unique in world.


Gold Emotion’s spirit is to respect human beings, the planet, and to share. That's why we’re proud to support the White Feather Foundation and the United Nation programs. The endeavours we make to be a responsible company are as precious as the metals with which we work.

We place special focus on building positive relations with our internal and external stakeholders and are committed to working within a transparent and responsible production chain. In doing so, we contribute to the economic growth of the areas in which we operate in and endeavour to minimize our environmental impact.

Aurum Monaco, our gold supplier and partner, has established its own corporate responsibility charter, which is compliant with the procedures established by the OECD (Organization for Economic Cooperation and Development) on the duty of diligence to ensure our supply chains that are exempt from any links to conflict, trafficking, environmental and human rights abuses